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Using Scarcity to Make More Sales

Posted by Bizink on Nov 10, 2014 8:33:35 AM

For an online business owner, scarcity is a valuable tool that can turn a failing product into a winner. It is best implemented in a subtle way that does not draw attention to itself, but the urge to purchase remains very potent. Scarcity can be a small part of your sales process that adds some additional revenue, or it can be a major component of your marketing funnel that influences how your product is sold.

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Topics: business, Firm News, sales, Blog, Marketing, marketing, scarcity

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