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The decisions and changes businesses make are typically based on customer feedback. However, it has been found that only 4% of customers will complain or give feedback. Therefore, you are catering and changing to suit the needs of an extremely small proportion of your customers. To truly know what your customers want, you need to think like a customer.

There are over 2 million small businesses within Australia, with the number constantly rising. Here are some key reasons as to why so many are making the switch:

The term "personal brand" is still seen as somewhat controversial and carry the connotation of vanity or self promotion. However, truthfully personal branding is one of the most important things in the job market. Those with no clear personal brand or desire to create one lag behind the rest.

Small talk. Stroking up conversations with strangers. Networking. Feeling uncomfortable yet?

With a new financial year comes new opportunities for your business. This is the time when new goals and resolutions are made for something to strive to in the upcoming year. One way to make some big changes is to implement a business budget. While this may sound daunting, it is key to ensure good financial health in the long term.

One of the biggest struggles for businesses today is attracting the best talent. Recruitment agencies and online job boards are widely used options in this regard, however they sometimes come with a hefty fee. However, even if you have the recruiters on the case and the best ads, there is no guarantee you will find the best person to fit your open position.

One of your business's most important assets are your existing customers. They're the ones who've already found and chosen you over competitors, and are familiar with your products/services. For these reasons it's cheaper to focus on increasing sales with these customers rather than attracting brand new ones.

aThere always seems to not be enough hours in the day to get everything we want done - both professionally and personally. However, if we simply identify and change certain bad habits - such as a poor work/life balance, too much tv or procrastinating tasks - we could all get back those hours to reclaim our productivity.

If your business has a website, you're likely aware of the importance of a tool SEO is for aquiring new customers. The following are some tips to use SEO's in your favour:

Starting your own business and venturing into the unknown is a very exciting prospect. Essentially you are creating your own destiny.